论文标题:企业的社会资本研究
Study on Social Capital of Enterprises
论文作者 孙捷
论文导师 钱雪亚,论文学位 硕士,论文专业 政治经济学
论文单位 浙江大学,点击次数 46,论文页数 82页File Size3856k
2003-12-01论文网 http://www.lw23.com/lunwen_123305822/ 社会资本,企业,社会网络,交易费用,信任,家族企业
Social Capital, Enterprise, Social Network,Transaction Cost, Trust, Family Enterprise
社会资本是行动主体通过社会联系获取稀缺资源并由此获益的能力，这种社会联系主要是指通过建立在人们相互信任与合作基础之上的持续的社会关系网络，社会资本数量的大小和质量的高低决定于这种社会关系网络的规模和数量。企业的社会资本是企业所拥有的最重要的一种资本形式，它构成企业的核心竞争力，对于企业的成长发展起到至关重要的促进作用。实证分析证明，企业内部的社会资本与外部的社会资本都与企业的绩效之间存在显著的正相关性关系。社会资本可以通过企业家、员工、其他企业、政府、新闻媒介、社区和网络等途径的渗透，对企业发挥各种作用。社会资本影响交易费用、监督机制、知识共享、信息传播、技术创新和资源配置等因素，进而从根本上影响企业的绩效。社会资本的丰富或缺失是导致家族企业的兴起、成功以及在发展中面临困境甚至衰亡的重要原因。解决家族企业发展瓶颈的关键就是要将家族信任扩展为社会信任。因此，企业要获得全面发展，必须注重对社会资本的培育、积累、投资和运用。
Social capital is the capacity of getting scarce resources and obtaining benefits through which the owners can achieve by social contact. The contact always refers to the continuous social networks based on trust and cooperation among people. The quantity and quality of social capital are decided by the scale and volume of the social networks. Social capital is one of the most important capitals the enterprises own, and it consists the core competitive power that accelerates the development of corporations. Empirical study shows that there exists notable positive correlation between the inner and outer social capital of enterprises and the behavior of the enterprises. Through the approaches of entrepreneurs, staff members, other enterprises, government, media, community and Internet, social capital affects the enterprises greatly. Social capital works through the mechanisms of transaction cost, supervise, knowledge and information, innovation and resource allocation. It is also the ultimate reason that causes the rise, thrive and collapse of family enterprises. The solution to the problem of family enterprises is to turn family trust to social trust. Therefore, in order to reinforce the performance of the enterprises, great emphases should be put on the cultivation, accumulation, investment and application of social capital.
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