论文标题:中国空运货代业发展战略研究
论文作者
论文导师 刘宝成,论文学位 硕士,论文专业 工商管理
论文单位 对外经济贸易大学,点击次数 205,论文页数 47页File Size2715k
2006-04-01论文网 http://www.lw23.com/lunwen_133366377/
本文在对中国国际航空货运代理业(以下简称空运货代)市场状况、数据进行分析的基础上,对空运货代业的发展战略做出了建议。 空运货代是整个国际航空货运价值链中不可缺少的环节,为托运人及航空公司双方均带来方便和好处。 中国空运货代由于类型不同、网络状况不同,在市场中所扮演的角色不同,发展战略也存在着差异。中国空运货代经历了从计划经济体制到市场经济体制的转变,市场中存在着不同的所有制企业主体,企业竞争力类型各不相同,企业也走上了不同的发展方向。 同国际同行业相似,中国空运货代在经营过程中,受到两个关键因素——空运货量的多寡和航空公司运力的供给状况的制约,并由此带来了空运货代不同的市场营销模式。此外,中国空运货代的发展受到法律法规环境、经济环境的制约,尤其受到外商的影响极大。 本文作者在成文过程中,通过与空运货代业内人士进行访谈,获取了大量一手资料。通过这些资料,作者运用价值链理论、波特竞争战略理论等工具对空运货代市场进行了分析并给出了一些战略建议。 中国空运货代有几条发展道路可供选择:横向一体化、纵向一体化、向快递运营商转化等几条道路。同时,空运货代在发展过程中,需要注意,不同规模的企业应该采取不同的发展战略。
Based on the analysis of air freight market and data, the thesis gives some suggestions on the future of International Air Freight Forwarders of China (abbr. Air Freight Forwarders).Air Freight Forwarders is an indispensable segment of the overall international air freight value chain. For both shippers and airlines, it brings them convenience and benefit.Owing to the differences of characters, networks and roles among these forwarders in the market, their development strategies are all unlike with each other. Air Freight Forwarders have experienced from planned economy to market one in these years. Since there are kinds of enterprises, which have different corporate competitiveness, their ways of progress will be surely different.Like international counterparts, Air Freight Forwarders have encountered two critical factors, air cargo weight and airline berth supply, which shall lead to their distinct marketing modes.Besides the first hand data, there are value chain theory and Potter competitive strategy theory which are used in this thesis.Air Freight Forwarders can choose several ways to grow, such as Horizontal integrations, Vertical integrations, Submarket, Courier etc.
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