论文标题:BtoC电子商务配送问题及其对策研究
The Study on the Problems and Solutions of B to C E-commerce Distribution
论文作者
论文导师 王成钢,论文学位 硕士,论文专业 企业管理
论文单位 长沙理工大学,点击次数 80,论文页数 83页File Size4513K
2006-04-01论文网 http://www.lw23.com/lunwen_140266072/
BtoC E-commerce; Distribution; Problems ; Measures
BtoC电子商务使网络技术给现实生活带来的利益落实到消费者身上，而滞后的配送系统又使得BtoC电子商务的积极作用难以充分发挥。本文主要研究了我国BtoC电子商务配送当前的问题，以及解决BtoC电子商务配送问题的对策。 首先，本文分析了BtoC电子商务配送的特殊性，为研究配送问题提供了依据。就BtoC电子商务的配送客户、配送商品、配送质量与成本、配送供应链系统与BtoB电子商务配送进行了较深入的比较与分析，得出BtoC电子商务配送在多方面具有复杂、难以控制与管理等特殊性。 其次，从我国BtoC电子商务配送的现状出发，提出了我国BtoC电子商务配送中在配送质量与成本方面、配送主体、配送中心、配送线路设施、设备工具及配送管理等方面存在的问题，并针对上述问题产生背景与原因进行了分析。 再次，以BtoC电子商务配送存在的问题及原因为基础，依据电子商务发展要求和物流配送供应链管理理论，提出了解决问题的对策。它包括：借鉴发达国家BtoC电子商务配送经验；建立BtoC电子商务配送供应链系统；明确与加强政府及其企业的相应管理责任等。 最后，将本文研究的结论运用于当当网络商店，对其配送系统进行分析。从当当网络商店配送系统的实际情况出发，发现该配送系统的优点、不足，并分析了原因。根据当当网电子商务企业身份，就其配送系统的不足提出充分利用第三方物流配送服务商、与配送供应商建立战略伙伴关系、设计配送供应链信息系统等改进措施。
BtoC (Business-to-Consumer) E-commerce leads the benefits brought by the technology of network to consumers. However, the laggard distribution system has held back the positive effects of BtoC. The purpose of this paper is to research the present problems lie in the BtoC distribution system and the measures to solve them.Firstly, this paper analyzes the particularities of BtoC distribution system. Compared with BtoB distribution system, we find that BtoC distribution system is especial in the client, the merchandise, the quality and the cost, the distribution supply chain.Secondly, after analyzing the actual situation of BtoC distribution, this paper points out the problems of BtoC distribution system in our country. They lie in the quality and the cost of distribution, the distribution principal party, the distribution center, the distribution road establishment, the distribution equipment, and the management.Thirdly, based on the above-mentioned problems, this paper puts forward some measures to solve them. It includes using developed countries" experience for reference, building the BtoC distribution supply chain system, making sure of the government"s and the companies" responsibility.Last, it analyzes the Dangdang Net Shop"s distribution system. This paper finds the advantages and shortages about the Dangdang"s distribution system, and gives some advices. They are collaborating with TPL, found associate connection with logistics companies and building distribution information supply chain.
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