论文标题:论企业文化、企业竞争力及其相互关系
Discussing the Enterprise Culture、Competitive Capacity and Their Relations
论文作者 昌灏
论文导师 高建明,论文学位 硕士,论文专业 科学技术哲学
论文单位 武汉理工大学,点击次数 119,论文页数 60页File Size3123k
2004-03-01论文网 http://www.lw23.com/lunwen_246617262/ 文化;企业文化;竞争力
Culture;Enterprise culture;competitive capacity
在市场竞争日益激烈的今天，一提起企业竞争力，人们首先关注的是企业的技术装备和产品质量，极少有人提起文化在其中的作用，把文化与企业竞争力有机结合的也不多见，在实际经营过程中能够充分运用企业文化来提高企业竞争力的更为少见。这里面最重要的原因就是人们没有理解企业文化的真正涵义，也没有真正认识到企业文化在企业竞争中所起的关键作用。 本文运用企业文化和市场竞争的理论，结合企业文化的实例来研究并说明企业文化的建设及创新在现代市场竞争中对于企业生存和发展的重要作用，深入研究和探讨当代市场竞争中企业文化与企业竞争力之间的相互关系，对企业文化与企业竞争力之间的互动模式进行全面、系统地分析，从而突出当代企业文化与企业竞争力有机融合的趋势，说明在当代激烈的市场竞争中，企业文化建设与创新对于企业生存与发展的重要作用及战略性地位，使企业认识到必须把企业文化提高到战略的高度来思考。 在新形势下，为了追赶知识经济时代的步伐，适应时代的需要，企业必须调整发展战略，以科技为先导，以文化为后盾，注重自身的科技发展与文化建设，将两者有机的统一起来。企业欲想发展，欲想在市场竞争中拥有战无不胜的力量，就必须加强企业文化建设。构筑建设现代企业文化，培育发展知识经济，文化制胜，实乃为现代企业竞争的重要经营方略。
Today the market competition becomes more and more intense, once mentioned competitive capacity of enterprise, technical equipment and quality were firstly paid attention to by people, and seldom did they mention the affect of culture, not to mention combining culture with enterprise competition, in the actual operating process it"s quite a rare occurrence that make full use of enterprise culture to raise competitive capacity. Here the most important reason is that people don"t understand the true meaning of enterprise culture and also don"t recognize the key roll of the enterprise culture in market competition.This paper studies and illustrates the important roll of the construction and making innovation of enterprise culture to the survival and improvement of enterprises in current market competition by utilized the theories of enterprise culture and market competition and combined with some actual examples, and makes a thorough study of the mutual relations between the enterprise culture and market competition, systematically and overall analyzes their mutual effectual mode, thus sticking out the trend of the fusion of enterprise culture and competitive capacity , showing the importance and strategic status of constructing and making innovation of enterprise culture in current intense market competition, thereby makes the enterprises recognize it"s necessary to regard the enterprise culture as a important strategy.In the new situation, in order to keep up with the step of the knowledge economy and fit for the need of the era, enterprises must adjust their own developmental strategy; make science & technology as forerunner; make culture as powerful backing; lay stress on their own science& technology development and culture construction, unify the two organically. The enterprises who want to got improvement who want to possess unconquerable power, must enhance enterprise culture construction. Build and construct modern enterprise culture; cultivate and develop knowledge economy, really are critical operating tactics in today"s market competition.
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