论文标题:成都华神集团股份有限公司多元化问题研究
Analysis of Financing Problem in Water & Electricity Exploitation of Jialing River Valley of Sichuan Province and Consideration of the Countermeasures
论文作者 徐晓
论文导师 黄旭,论文学位 硕士,论文专业 工商管理
论文单位 西南财经大学,点击次数 1075,论文页数 67页File Size419k
2004-05-01论文网 http://www.lw23.com/lunwen_24702/ 华神集团; 多元化; 资源; 能力;核心竞争力;
4Hoist Group; Diversification; Resource;Capability; Core competence
当今世界，随着全球经济一体化和网络技术的广泛应用，企业之间的竞争日趋加剧。很多企业为了增强战略竞争优势,回避业务萎缩以及获得超额利润，选择了多元化战略。然而企业多元化经营所面临的行业环境是错综复杂的，这种复杂的行业环境要求企业具备独特的组织结构与之相适应。企业能否取得多元化经营的成功，在很大程度上取决于企业是否根据自身的资源、能力以及核心竞争力，正确选择相关业务。 部分企业由于缺乏对多元化的正确认识，造成资源分散，顾此失彼，反而降低了绩效，增加了企业风险。成都华神集团股份有限公司是一个从校办药厂成长起来的企业，通过多元化经营，在短时间内迅速地扩大了产业规模，成为一个涉足药业、现代农业、建筑业等产业的集团公司。然而，华神集团在规模扩张的背后，并没有获得额外的回报，反而造成了主营业务萎缩。 本文着重从企业内部管理的角度，针对成都华神集团股份有限公司的多元化经营进行个案分析，从分析公司的经营现状入手，剖析公司当前多元化经营面临的一系列问题以及产生这些问题的原因，提出并阐述了在新形势下，企业应集中资源，发展自己的优势产业，才能保证企业走向良性、健康发展的轨道，这也是本文研究的目的。 华神集团由于资源、能力和核心竞争力等因素限制，不可能在多个行业都具有竞争优势。所以，这就要求企业做到有所为而有所不为，坚持专业化的发展方向，集中企业内部资源，强化和培育企业的核心竞争力，由此来建立企业的长期竞争优势。对于企业现存业务，根据Michael E. Porter之五种力量分析框架，重新进行定位。采取措施逐步剥离如农业公司等不良资产；对钢构公司重点是严格成本管理，实现盈亏自我平衡，不再成为企业新的负担，而且，随着市场环境的变化和企业发展状况，逐步剥离或者加大投入力度；着重抓好医药产业科技开发、投资管理等重点环节；慎重对待生物制药领域。 本文通过对华神集团的多元化问题分析，认为：一、完善企业模糊的产权关系，建立一个相对完善的激励和约束机制,从而建立一个持续有效的企业文化是企业发展的基础。二、加强企业的创新工作，培育企业的核心竞争力是企业发展的有力保障。三、在实施多元化战略的问题上，注重目标行业的选择，是企业成功的桥梁。 我国的上市公司是国内优秀企业的代表，是我国经济发展的一个缩影。华神集团的多元化问题在我国中小企业的多元化发展中具备一定的代表性，有很多的经验教训值得我们总结。
In today’s world, more and more corporations were experiencing cutthroat competitions due to economic globalization and extensive application of Internet. Many companies adopted diversification strategies in an effort to strengthen competitive advantage, avoid business shrinking, and gain exceptional profit at the same time. Yet the industry surrounding diversified businesses is complex and a unique organizational structure is required to be compatible with it. As a result, the success of a diversified corporation will largely depend on whether it can choose the right business combination based on its own resource, capability and core competence. However, corporations often face high risk when there is lack of understanding towards diversification that may well result in unwise dispersion of resources, and shift of business concentration.Chengdu Hoist Inc., Ltd. is a highly diversified corporation originated from a school-sponsored pharmaceutical enterprise. Its business covers industries ranging from pharmacy, agriculture to architecture. However, the expansion of scale did not create exceptional profit for Hoist Group. Instead, it triggered the shrinking of its core businesses.From the angle of corporation management, the paper shall conduct case studies on the diversified operations of Hoist Group. Starting with the current operating situation, a series of problems and the causes shall be touched with in-depth discussion. The paper shall also point out that, under the new social trend, how corporations should go about harnessing their limited resources to their advantageous businesses so as to be assured to develop in a healthy mode. This also consists the studying purpose of the paper.It is clear that it is not possible for Hoist Group to gain dominant advantages in various industries it operates in due to limitations of its resource, capability and core competitiveness. Thus, it is especially important for the Group to establish a long term competitive advantages by streamlining its businesses with concentrated resources, while at the same time, foster and strengthen the Group’s core competitiveness. The current business, according the Michael E. Porter’s “five power” analytical frame, can be repositioned. For example ridding the balance sheet of bad assets such as agriculture sector; tightening cost control for the steel company, allow it for full autonomy for business operation. Instead of burdening the Group for any bad performance, it can also be separated gradually with the development of the Group and market changes; focus more on the research and development of pharmaceutical sector, making sure the investment is well managed; Treat bio-pharmacy field with discretion, ect.Through in-depth analysis, the paper holds: 1. Build and maintain clear property rights; establish a comparatively sound incentive and constrain system so as to foster a constantly effective corporate culture, which makes the base for its development. 2. Strengthen corporation’s core competitiveness by fostering and encouraging innovation. 3. Be prudent about adopting which industry to choose for diversification. Which builds the bridge to success.Public trade companies are excellent examples of corporations in the country; they make the miniatures of economic development. The diversification problem in Hoist Group is quite representative in the development of medium and small businesses in China. There are a lot to conclude.
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