论文标题:基于客户关系管理的代销商管理系统的设计与实现
The Design and Realization of Agency Seller Management System Based on CRM
论文作者 黄晓骥
论文导师 李华,论文学位 硕士,论文专业 计算机技术
论文单位 重庆大学,点击次数 90,论文页数 102页File Size4674k
2004-10-20论文网 http://www.lw23.com/lunwen_276596162/ CRM;代销商;管理系统
CRM; Agency seller; Management system
本论文按照CRM系统的基本原理分析了中国联通四川分公司的计费、结算、帐务管理、综合客服、业务管理和系统管理等系统，在此基础上提出了基于客户关系管理的四川联通川南区代销商管理系统的设计思想,并进行了软件实现。本论文着重论述了该系统的可行性需求分析，阐述了本系统的目标和系统的运行环境。并在此基础上，对系统的软件设计做了详细的论述，包括系统的数据流图，系统的软件构架和系统的软件实现三个方面。最后，本论文结合实际工作情况，对系统的操作流程和系统的功能使用进行了详细的说明，并对系统维护做了简要的阐述。 该系统在近半年的推广应用中起到了三个方面的作用：一是增强了公司对代销商的管理与监控力度，减轻返费工作量；二是从代销商角度，增强了返费的透明度，及时掌握自己发展用户的消费情况和在网情况；三是通过该系统加强了联通公司与代销商的沟通，打造联通公司的优质形象。
On the base of the rationale of CRM, the dissertation analyses many of the systems of China United Telecommunication Corporation Sichuan Branch, such as counting, settling account, billing, synthetic customer service, business management, system management and so on. And then it expounds the design thinking of agency seller management system of Sichuan Unicom Southern Region. The dissertation gives emphasize on discussing feasibility studies, the object of the system and operation circumstances. On this basis, it particularly discuss software design of the system, including data flow chart, software framework and software realization. At last, by combining practical application with the system, the dissertation gives narration on operation flow of the system and the function of the system in detail, and gives narration on maintenance of the system in brief. In the course of applying the system, it really impact on three aspects: first, reinforcing the management and supervising to agency seller, lessening the burden of calculating agency fee; second, strengthening the clarity of agency fee, in control of his user"s status; at last, by the management system, strengthening communication with agency, shaping the choiceness figure of China Unicom.
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