论文标题:南京文化旅游资源分析及产品开发研究
The Study on the Analysis of the Cultural Tourist Resources and the Development of Cultural Tourist Products in Nanjing
论文作者 沙蕾
论文导师 陶卓民,论文学位 硕士,论文专业 人文地理学
论文单位 南京师范大学,点击次数 278,论文页数 72页File Size3640k
2003-01-01论文网 http://www.lw23.com/lunwen_343050022/ 南京,文化旅游资源特色,文化旅游产品开发,文化旅游形象策划
Nanjing, cultural tourist resources distinctive feature,development,human and cultural tourist resources development, cultural tourism image planning
南京是一座国内外闻名的历史文化名城，随着人民生活水平的提高，科学文化素养的增强，旅游者对文化知识的追求也越来越强烈。文化旅游由于满足了旅游者了解异地(异质)文化的需求受到旅游者关注，成为南京旅游的未来热点。本文从南京文化旅游的资源现状出发，对南京文化旅游的资源特色进行了分析，提出了南京文化旅游产品开发的重点和建议，希望对南京文化旅游的发展有所裨益。 全文共分五章： 第一章 “基本概念辨析”。定义了“文化”、“文化旅游”、“旅游文化”的概念，并就文化旅游和旅游文化的异同进行辨析，讨论了文化和旅游之间的关系。 第二章 “南京文化旅游市场分析和市场开发策略”。简单介绍了南京文化旅游资源兴起的自然和历史背景，分析了南京文化旅游市场发展状况，并从产品、促销等方面，提出了南京文化旅游市场的开发策略。 第三章 “南京文化旅游资源分析”。分析了南京的文化旅游资源的特色，从八个方面，归纳了南京文化旅游资源的主要内容，并就南京文化旅游开发中存在的问题进行了探讨。提出了南京文化旅游资源开发保护措施。 第四章“南京文化旅游产品的开发”。明确了南京文化旅游的产品定位，提出了南京文化旅游产品的开发体系，并以南京民国文化旅游产品开发为例，对南京民国文化旅游线路进行了研究。 第五章 “南京文化旅游形象策划”。确定了南京“博爱之都”的旅游形象定位，提出了“博爱博雅，文化南京”的旅游宣传促销口号。
Nanjing is an famous historical-cultural city in China and oversea. The elevation of standard of living and science accomplishment of people during the last decades make them try to persue scientific and cultural knowledge. Along with that, The desire for pursuing knowledge of people has become more and more strong. Due to cultural tourism satisfies demand for understanding foreign (or heterogeneous) culture of tourist, it has gain more attention of tourist and become future hotspot of Nanjing tourism. Based on status quo of cultural tourist resources in Nanjing , the thesis analyzes product of cultural tourism and point out emphasis and advice for cultural tourism in Nanjing. The author hopes that the thesis can be beneficial to development of cultural tourism in Nanjing.Chapter 1 starts with the research background of culture tourism, then summarizes recent research situation in China and oveseas, provides research component of the thesis and the way of study.In chapter 2, the thesis starts with confirming the basic conception of "culture, cultural tourism", then differentiates and analysis similarity and differences of two conceptions "cultural tourism" and "tourist culture", discuss connection of culture and tourism.Chapter 3 simple introduces general situation of Nanjing and analyzes natural and historical background of cultural tourism, furthermore presents development situation of cultural tourism in Nanjing. From product and sales promotion"s point of view, the thesis puts forward development strategy of cultural tourism in Nanjing.In chapter 4, after analyzing distinctive feature of cultural tourism in Nanjing, the thesis provides development direction of cultural tourism in Nanjing from 8 sections. Then author probes into problems of development of cultural resources and puts forward corresponding resolve way.Basing on production framework of cultural tourism in Nanjing, chapter 4 provides right cultural tourism product in allusion to subsection of market of cultural tourism. Finally chapter 4 studies the case of cultural tourism product of MingGuo.In chapter 6,the thesis provides cultural visualization plan of tourist destination in Nanjing and confirms tourist visualization of Nanjing-"capital of humanlity " and publicizing catchword of promotion sales.
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