论文标题:中国网通湖北分公司发展战略研究
A Study on Development Strategy of CNC Hubei Branch
论文作者 郑军
论文导师 崔南方,论文学位 硕士,论文专业 工商管理
论文单位 华中科技大学,点击次数 105,论文页数 49页File Size453k
2004-04-01论文网 http://www.lw23.com/lunwen_363432642/ 基础电信运营;重组和融合;环境分析;策略研究
Basic telecommunication trade; Recombination and merge; Environment analysis; Stategy study
近十年来,中国电信产业经历了高速发展和深刻变革,成为发展最快,对国民影响最为深远的产业之一。其间,技术不断发展和创新,行业间不断渗透和融合,市场格局和管制、运营体制也发生了巨大变化。作为唯一一家以真正严格意义上的现代企业制度运行的基础电信运营商,从2000年诞生至今,中国网通公司全面、深入地参与到了电信业的改革中——重组、融合成了网通、电信的主旋律。在重组、融合过程的不断推进中,网通湖北分公司,从最初隶属网通控股的分公司,发展到重组后的网通集团旗下南方公司的分公司,再发展到整合了吉通后的网通湖北分公司,所处的外部和内部环境随之都发生了巨大的变化。并在今后的数年甚至近十年之内,还仍将面临着很大的变数。由此,如何作为“商业存在的实体”、“市场挑战者”,在当地市场存在、发展,实现“有效益”的增长,是网通湖北分公司面临的一个严峻、迫切的问题。本文全面﹑客观地描述了中国电信业以及中国网通的历史和发展现状,并在此基础上,详细分析了中国网通湖北分公司所处的行业环境﹑市场环境,以及在改革大潮中,网通湖北分公司的变迁和随之而来的机会、挑战的转变,优势、劣势的转变。明确提出网通湖北分公司正面临着生存的严峻挑战。然后,应用SWOT分析法等,指出了网通湖北分公司相对于竞争对手的优势和劣势,明确了企业经营环境所提供的机会和挑战,制定出公司的发展战略。通过分析,本文阐述了中国网通湖北分公司唯有找准盈利模式,强调“有所为、有所不为”,明确重点发展区域、重点客户群、重点产品,集中有限资源,在重点区域中形成规模优势,才能形成核心竞争力。围绕这个中心思想,本文继而着重阐述了战略实施的各个要素的具体策略。通过这些具体的举措,网通湖北分公司才能在竞争中占据优势,获得更大的市场份额,以期尽快成为湖北地区的主流运营商。
In the recent ten years, the Chinese telecommunication industry has experienced the high-speed development and the profound transformation. It has become one of the industrial whose development are the quickest and national affections are the profoundest. During the period, the technology was unceasingly developed and the innovated, the professions were unceasingly seeped and fused, and the market patterns, the control and operation systems have also had a huge change.As the only basic telecommunication trader, which is operated by modern enterprise systems in strict meaning, CNC has participated in the reform of telecommunication industry totally and deeply since its birth on 2000. Recombination and merge are the main theme of CNC. In the constant promotion of recombination and merge, CNC Hubei Branch has developed into a company under the flag of CNC (group) southern corporation from formerly controlled by CNC LTD.. Recently it combined Ji Tong. Both its external and internal environments are greatly changed. It may face greater changes in the next few years. Therefore, being a commercial organization and market challenger, survival, development and beneficial growth in the local market are the severe and urgent problems that facing CNC Hubei Branch.This paper all-sidedly and objectively described the history and current situation of Chinese telecommunication industry and CNC. On this basis, I thoroughly analyzed the trade environment and market environment of CNC Hubei Branch together with its historical changes and transition between strength and weakness, opportunity and threat. It clearly proposed the severe surviving challenge that CNC Hubei Branch is facing. Then using SWOT and other analytic approaches, the paper pointed out Hubei Branch’s strength and weaknesses comparing with its rivals, made it clear the opportunities and threats provided by managerial environment and formed corporate developing strategy.Through analyzing, this paper explained that CNC Hubei Branch could have key competitiveness only by finding the right profitable management mode. It should give priority to key areas, key products and key customers. It should centralize its limited resources and form the scale advantage in the key areas. Round this total central idea, the paper then emphatically explained the concrete tactics of each key element in strategy implementation. Through these concrete actions, CNC Hubei Branch would take the advantages and get greater market share during the competition, in the hope of becoming the main telecommunication trader inHubei area as soon as possible.
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