论文标题:信息时代的长安公司经营战略模式及战略实施
The Strategy Pattern and Strategy Implementing of Chana Corp. in the Information Era
论文作者 尹家绪
论文导师 刘飞,论文学位 硕士,论文专业 工业工程
论文单位 重庆大学,点击次数 68,论文页数 62页File Size2777k
2001-10-10论文网 http://www.lw23.com/lunwen_388876807/ 企业信息化;战略模式;战略实施
strategic pattern,strategic enforcement,enterprise information
信息化是继工业化之后世界经济的又一场革命，是当今世界经济和社会发展的大趋势。在信息时代，汽车工业正在从以机械技术为主的传统工业向以信息技术为主的高技术产业转变。这一变化将对世界汽车产业产生极其深远的影响。因此，信息时代的长安公司经营战略模式的确立及战略实施是长安公司在新世纪亟待解决关键问题，对长安公司的发展具有重要的战略意义。 本文首先在分析了国际汽车工业在不同历史时期的战略模式和核心竞争力，指出企业信息化已经成为全球汽车制造业重要的发展战略。然后从核心竞争力的角度阐述了企业战略管理的基本原理，论述了成功企业战略管理的基本原则。以此为理论，在深入分析我国汽车工业信息化面临的机遇和挑战的基础上，提出了基于价值创新的长安公司信息时代的战略逻辑和提出了长安公司“十五”计划的“五三三”发展战略。 论文建立了长安公司经营战略模式的三元结构模型，系统地阐述了相应的商业模式、运行模式和组织模式。以此为基础，提出了企业信息化是信息时代长安战略模式实施的核心，阐述了长安公司信息化战略实施的指导方针和策略。提出了长安公司信息化建设的总体目标和实施的关键项目，建立了长安公司企业信息化的总体结构体系和功能体系，给出了相应的信息集成和网络集成方案。 以上研究内容及其结论，大多数已在长安公司的经营改革中成功应用，取得了显著的应用效果。
Information is another revolution of the world economy after industrialization, it is the main tendency of the global economy and social development in the information era. In the information era, auto industry is experiencing a change from traditional industry mainly depends on mechanical tech to high tech industry mainly bases on IT. This transformation will finally produce far-reaching influence on the international auto industry. Therefore, the establishment and the strategic implementation of Ghana"s administrative strategic pattern is the crucial problem which urgently needs accounting for in the new century. And it also has a very important strategic meaning to the development of the Ghana Corp..In the first place, this thesis analyses the strategic pattern and the core competition ability of the international auto industry during different historic phases and points out the enterprise information has already become an important developing strategy to the auto manufacturing all over the world Then, the author expatiates the keystone of the enterprise strategic management from the point of view of core competition ability and discuss the keystone of the succeeding enterprise strategic management. On the basis of this theory, the author thoroughly analyses the opportunities and the challenges the auto enterprise confronts with during its information process, then the author puts forward a strategic logic which bases on value innovative and the "533"developing strategy which is included in the "15"plan of Ghana enterprise.This thesis establishes the triplicate configuration matrix for Ghana"s administrative strategic pattern and sets forth the according commercial pattern, organizational pattern and operation pattern systematically. On the basis of above discussion, the author puts forward that the enterprise information is the core to the strategic pattern implementation of Ghana in the information era and expatiates the guidelines and policies for the informative strategic implementation of Ghana. The author also lodges the main target and the implement key item for the establishment of Ghana"s information and establishes the overall structural system and function system, finally works out an info and network integrated plan.
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