论文标题:天津鑫达房地产公司的经营战略研究
A Research on the Application and Development Of Electronic Commerce for Enterprises
论文作者 蓝天
论文导师 郭继鸣,论文学位 硕士,论文专业 技术经济及管理
论文单位 河北工业大学,点击次数 98,论文页数 60页File Size2199k
2000-10-01论文网 http://www.lw23.com/lunwen_392316232/ 经营战略，房地产，景气度指数，房地产证券股，售点广告
Corporation Strategy , Real Estate , Prosperous Index Real Estate Investments Trusts (ab; REITS), Point of Promotion (ab. POP)
我国房地产业的蓬勃发展，带动了国民经济增长量，在行业间占据的份量越来越重。房地产业蓬勃发展的同时也出现了许多问题，如受国民经济综合水平制约，市场有效需求不足；房地产运行的宏观调控力度不够；以及房地产业步入规模扩张，过度增长，造成商品房空置量持续上升。出于商品房空置率过高，供大于求，销售困难，开发商资金积压，周转困难，严重影响到房地产市场的正常运行。与此同时，一些国际性、宏观性因素，如东南亚金融危机，即将加入WTO等都对我国房地产业发展带来严重的影响。我国房地产企业要想在如此复杂多变、机会与挑战并存的环境中，求得生存发展，推行房地产企业经营战略，重新定位企业的发展方向，对企业内部从经营到策略的总体谋划，培养企业的核心竞争优势和竞争能力，是我国房地产企业取得不断成功的有效手段。 本文依据经营战略的基本理论，针对一个具体的房地产公司提出一套具体可行的战略方案，为房地产企业的战略发展提供一个参考的方向。主要内容：房地产企业战略研究；天津鑫达房地产开发公司经营战略环境分析；天津鑫达房地产开发公司经营战略的制定。
The boom of the real estate in China has upsurged, leads to the increase in national economy and possesses an important role among various fields. With the upsurge of the real estate ,more and more problems appear. For example, limited by the level of national economy, there is less efficient demand, the lack of the general control and real estate exceeds the need. All of the mentioned reasons lead that the development is excessive and the amount of vacancy in building goes up. So the supple exceeds the demand ,the sale is in trouble and funds can抰 turn over. The awkward situation affects the running of the real estate market. At the same time, there are some international and general issues, such as the financial crisis in southeast Asia and the entering to WTO, which will affect the development of real estate in China. If our real estate corporations are desirous to exist and develop under such a complicated situation, we should advocate corporation strategy in our real estate enterprises, anew the way of development, design in the mass of enterprises , train the nuclear competitive and take the predominant All of strategy are the efficient means to succeed perpetually in our real estate enterprises. According to the basis theory in corporation strategy ,the author aims at a material real estate corporation to bring forward a set of strategy project, which also points out a direction for the development of the real estate enterprises. The central contents of thesis is to study on corporation strategy in real estate enterprises; analyze the environment of XinDa real estate CO.,LTD. and frame a suit of strategy programs.
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