论文标题:旅游产品生命周期理论视野下湄洲岛妈祖文化旅游资源开发研究
Research about Han Imperial Court and Relation of Qiang
论文作者 蔡加珍
论文导师 黄远水,论文学位 硕士,论文专业 旅游管理
论文单位 华侨大学,点击次数 157,论文页数 80页File Size4533k
2005-05-20论文网 http://www.lw23.com/lunwen_404612887/ 文化旅游资源;产品生命周期;重游率;文化生态;湄洲岛
Culture Tourism Resources; the Product Life Cycle; Tourist Resorts; Culture Ecology; Meizhou Island
文化是人类一切行为的原动力,妈祖文化作为一种世界性的文化现象,在世界特别是我国东南沿海、港澳台地区以及东南亚各国是普遍的民间宗教信仰之一,具有广泛而深远的影响。妈祖文化的挖掘和传播对于促进祖国和平统一、促进世界和平与文化交流、促进当地经济发展具有巨大的推动作用。 但从旅游学的角度研究妈祖文化旅游资源的开发却鲜有成果,本文先从界定妈祖文化、妈祖文化旅游资源等主要概念入手,探讨妈祖文化旅游资源的特征、内涵与开发保护策略。应用旅游产品生命周期理论、系统论、文化生态学、区域旅游发展理论等理论方法研究妈祖文化旅游资源的开发现状与存在问题,基于旅游地系统理论提出并分析妈祖文化旅游资源的旅游吸引力系统的要素。本文还对湄洲岛妈祖文化旅游资源开发的内外部旅游市场进行了分析,并进行旅游市场的定位。着重研究了重游率、旅行累积体验、目的地门槛等概念体系及旅游产品周期理论的定量分析模型,运用问卷调查、入户访问等研究方法与技术路线,以湄洲岛妈祖文化旅游资源为个案进行了实证分析,得出湄洲岛当前旅游发展阶段在产品生命周期曲线中的位置,提出转换旅游产品,更新旅游产品供给要素的若干政策建议与制度安排。并对湄洲岛的近期与远期旅游发展提出框架式规划。
Culture is the original force of human being behavior. As world culture, Mazu culture is one of the popular religions in south-east coast of Fujian province, Hongkong, Macau and Taiwan Strait as well as south-east Asia. Mazu culture has a profound influence on these areas. Developing and propagating of Mazu culture will facilitate our country"s peace and reunion, promote the world peace and culture communication and stimulate the local economic development as well.However, it is a pity that there are few researches about the development of Mazu tourism resources from tourismology point. By defining the main concepts of Mazu culture and its tourism resources, the dissertation probes the characteristic and further identifies its elements and development and protection strategy. With the application of the life cycle theory of tourism Product, the system theory, the culture ecology theory and regional tourism development theory, the dissertation summaries the status quo and problem of Mazu culture development. Based on the destination system theory, the dissertation analyzes and puts forward the elements of Mazu culture tourism attraction system. In addition, the dissertation also analyzes the internal and external tourism market and its orientation. However, the dissertation lays emphasis on studying the concepts of repeat visitation ratio, cumulative travel experience and threshold potential. Meanwhile it also studies the quantitymodel of tourism product life cycle. Using questionnaire and interview research method and technology itinerary, the dissertation makes an empirical study to Mazu case, which gives rise to the conclusion of its status in the curve of the product life cycle and puts forward some suggestions and institutions arrangement for product-transform and renewing the supply. In the end, the dissertation provides the framework of Meizhou Island"s short-run and long-run developing plan.
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