论文标题:中国网通某地市分公司企业文化重构研究
The Study on the Corporate Culture Reconstruction of H City Branch of the China Netcom
论文作者
论文导师 张再生,论文学位 硕士,论文专业 工商管理
论文单位 天津大学,点击次数 716,论文页数 54页File Size406K
2005-12-01论文网 http://www.lw23.com/lunwen_445392/
CNC; Corporate Culture; Reconstruction
企业文化是企业在长期发展过程中所形成的文化积淀,其存在具有客观性,表现具有多样性。企业文化一旦形成将具有一定的稳定性,同样地,企业文化在不同的内外部环境下可能是正文化,也有可能蜕变为负文化。企业在内外部环境发生重大变更或即将迎来重大变更时,应该进行文化重构。 中国网通是一个典型的国有企业,网通的地市一级运营机构在网通集团企业体系中具有代表意义。做好地市一级运营企业的文化重构问题,也就解决好了整个网通集团企业文化重构中最重要的部分。其企业文化的成功重构,对于处于经济和社会重大变革的历史时期的其它国有企业,具有借鉴意义,也可以很好地推动我国企业文化基础理论研究与企业文化建设实践的发展。 企业文化重构是一个系统的工程。本文首先对企业文化及企业文化重构的基础理论进行了研究,并在当前研究的基础上,强调了企业文化的多样性和其性质的历史性。本文对企业在转型期的历史文化重构问题进行了专章研究,并由此,分别从内外部环境和企业文化现状对网通公司的地市级运营机构进行了考察。在此基础上,分别从基本出发点、内容、组织实施机构选定以及重构实施阶段等方面为其企业文化重构提出了自己的主张。 本文坚持了辨证与发展的观点、具体分析和实证的方法展开了研究,所提出的问题和主张,具有客观性、针对性和易行性,无论在理论上和实践上都有一定的意义。
Corporate Culture is culture of a corporation which is formed in a long-term developing process. Its existence is provided with objectivity, and it’s performance takes on multiplicity. Corporate Culture has certain stability once it is formed. One Corporate Culture will be positive or negative in the different interior and exterior environment. When the internal or external environment has changed significantly or is going to change significantly, the corporation should have it’s culture reconstructed. The China Netcom is a typical state-owned corporation, and it’s city-level branches are representative in the company system. To complete a city-level branch’s Corporate Culture, is just to solve the entire group’s most important culture-reconstruction problem. Other state-owned corporations will benefit from the experience during the drastic reorganization of economy and society. And Chinese basic theoretical research of Corporate Culture and the practice of Corporate Culture construction will also be well advanced. Corporate Culture reconstruction is a systematic project. This article first dedicates the research to basic theory of Corporate Culture and Corporate Culture reconstruction, then on the basis of current research, emphasizes Corporate Culture’s multiplicity and historicity. This article has dedicated a chapter to the study of culture reconstruction during a corporation’s transformation period. And from this, the article has analyzed the external environment and the actual situation of Corporate Culture of China Netcom’s city level branches. On this foundation, the article has put forward it’s opinion on a corporation’s corporate culture reconstruction from the perspectives of basic starting point, content, choice of implementing department as well as re-phasing of implementation schedule. The article has persisted in a dialectical and developmental viewpoint, and the method of idiographic analysis and demonstration to carry through the research. The issues and the opinions it points out are objective, pertinent and facile, and are significant in both theory and practice.
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