论文标题:我国电视节目导向和受众心理互动研究
The Study of Guidance of Television Programme to Psychology of Recipients and the Interaction between Them in Our Country
论文作者 张彦德
论文导师 丁长青,论文学位 硕士,论文专业 马克思主义理论与思想政治教育
论文单位 河海大学,点击次数 192,论文页数 60页File Size3373k
2004-12-31论文网 http://www.lw23.com/lunwen_49421667/ 电视节目;受众心理;社会变革;导向
The television program; psychology of recipients; the transformation of society; the guidance
电视节目具有对受众心理的导向作用,这种作用是电视节目本身的一种功能体现,它具有两面性,即正面导向功能和负面导向功能。受众心理本身也有很多的层次和要素组成,电视节目在满足这些心理需求的时候会对具体的心理要素产生不同的影响。 电视是当前丰富人们业余生活的主要媒体,电视节目质量的好坏直接决定了其经济价值的实现和社会价值的发挥。本文探讨了市场机制催生的受众心理变化、信息社会引发的受众心理变化以及全球化背景下受众心理的变化对电视节目的影响,并认为电视节目应该在发挥自身的社会教育和导向功能的基础上满足这些需求。 电视节目要发挥自身的导向作用,需要了解受众心理的作用机制,尊重受众心理现实和变化规律,平衡各个阶层的节目比例,并且应该在电视节目策划和制作过程中得到有效体现。本文建议用“先进文化”来统领电视节目内容,运用舆论引导、榜样引导等形式来实现思想政治导向和价值导向等社会功能,最终促进受众个人完善以及社会和谐发展及进步,实现电视节目自身的社会价值。
The television program has the guidance function to psychology ofrecipients, this kind of function is the manifestation of function of one kind of television program itself, it has the dual character,namely frontage guidance function and negative guidance function. Psychology of recipients is also had very many levels and the essential factor composition itself, when the television program meets these psychological needs can have the different influence to the concrete psychological essential factor.The television was the main media rich people extra-curricular life currently, the television program quality has decided its economic value realization and the social value display directly. This article discussed the psychological change of recipients that market mechanism to expedited , the psychological change of recipients that the information society initiated as well as the psychological change of recipients under the background of globalization and the influence to the television program,and believed that the television program should meets these needs in own social education and in the guidance function foundation.The television program must play own guidance role, needs to understand the function mechanism of psychology of recipients,to respecte the reality and the change rule of psychology of recipients, balances each social stratum the program proportion, and should plan in the television program with the manufacture process in obtains effectively manifests. This article suggested commands the television program content with "the advanced culture", using form of public opinion guidance, example guidance to realize the social function of ideological and political education and value guidance and so on, finally promotes the individual consummation of recipients as well as the social harmonious development and the progress , realizes the television program own social value.
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