论文标题:电视节目低俗化倾向及其治理
On the Vulgarization of TV Programs and Its Governance
论文作者
论文导师 蔡铭泽,论文学位 硕士,论文专业 新闻学
论文单位 暨南大学,点击次数 155,论文页数 43页File Size2722K
2007-05-01论文网 http://www.lw23.com/lunwen_54054942/
TV programs;Vulgarization;Governance
电视节目低俗化，是指电视节目为迎合某些受众的低俗追求，而靠拢卑下感官本能冲动的不雅表现。电视节目的低俗化倾向包括涉法节目炒作犯罪细节，综艺娱乐类节目反复审丑，谈话类节目主持人言语粗俗，新闻或专题节目娱乐化，广告、医疗卫生节目的性暗示，电视剧戏说成风，乱改经典等等。电视节目低俗化的出现，原因是多方面的，其中既有受众选择的变迁，经济利益的推动和媒介对收视率的片面追求，又有激烈的电视竞争，盲目跟风境外节目并造成节目同质化，也有从业人员主观认识的误区和本身素质低下。电视节目低俗化的治理是一个系统工程。电视节目低俗化的治理，要正确处理电视高雅与通俗、低俗，公共利益与媒体利益，大众需求与个人兴趣等的关系，也需要管理部门、电视媒体、观众群体等社会各个方面的共同努力、多方互动。电视媒体要严格自律，提高认识，提倡电视节目的自我创新。电视媒体和有关部门要共同建章立制，加强节目监管和引导，建立抵制低俗电视节目的长效机制。要同步进行监看，及时发现电视节目低俗化问题。要提高电视从业人员的素质，要对广大受众尤其是青少年开展媒介素养教育，从而共同营造一个文明健康的收视环境。
The vulgarization of TV programs is that some TV programs perform indecently in order tomeet the vulgar pursuit of some audience by the means of pursuit of sensory and instinctimpulses. The vulgarization of TV programs tends to appear like these, law-related programsconcentrating on crime details, variety entertainment programs reviewing ugliness, talk showhosts using vulgar languages, news or feature more entertaining, advertising and health programssexually suggestive, TV serials joked, the classics chaotically adapted. There are many reasonsfor the vulgarization of TV programs. These reasons include that the audience"s choice haschanged, media ratings was pursued unilaterally for the economic interest, TV stations competedfiercely, the blind copycat from the foreign programs caused the homogenization of TVprograms and the employees made wrong and subjective understanding for their low quality. Thegovernance of the vulgarization of TV programs is a systematic engineering. For the governanceof the vulgarization of TV programs, it is necessary to correctly handle the relationship betweenelegance and popularization, vulgarization, public interest and media interest, public demand andpersonal interest. And it is also necessary for the managing departments, media, audience andother social groups to cooperate jointly and multi-interact for settling this problem. TV medianeed strict self-discipline, improve knowledge and advocate TV programs" self-innovation. TVmedia and the relevant departments will jointly make new rules and systems to strengthen thesupervision and guidance for TV programs and establish the effective mechanism for resistingvulgar TV programs. At the same time, we should simultaneously watch TV programs anddiscover all kinds of problems timely. In addition to improving the whole quality of the TVindustry, we need to educate the audience, especially the youth on media literacy so as to jointlycreate a civilized and healthy environment for the audience.
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