论文标题:转型时期的中国都市报研究
On the Mode of Scholarly Communication Based on Network
论文作者 李红
论文导师 董广安,论文学位 硕士,论文专业 新闻学
论文单位 郑州大学,点击次数 57,论文页数 48页File Size2142k
2004-05-01论文网 http://www.lw23.com/lunwen_57513317/ 都市报;同质竞争;主流报纸;大众化报纸;专业报
city newspaper ; homogeneous competition ; main integrated daily ; popular newspaper; specific newspaper
随着我国政治、经济、文化等各方面的快速发展，加入WTO后外资媒体的不断进入以及社会主义市场经济体制的建立和完善，都市报经过激烈的竞争，进入了转折时期。本文重点研究的就是转型时期我国都市报的未来发展趋势。 首先，本文回顾了都市报的产生历程，从政治、经济、受众的需求以及城市化的发展等方面分析了都市报产生的深层次原因。其次，紧密结合实践，展示了都市报的竞争现状，即同质竞争和规模竞争。并分析了由此引发的报纸无序竞争和利润“摊薄”等倾向。据此提出了竞争的对策：差异竞争、竞合竞争和品牌竞争。 本文的最后是全文的重点。都市报经过多年的发展，已进入了一个平台期。那么，在这个转折点，它的未来发展趋势是怎样的?本文借鉴了西方大众化报纸尤其是美国“便士报”的发展经验和教训，从两种可能的趋势分析了都市报的未来走向和竞争格局：在竞争中占领先地位的一部分都市报会成为主流报纸，其余都市报根据市场细分寻找新的发展空间：或保持大众化报纸特色，或转为专业报。
After the entry of WTO, a large number of foreign capitals have flown into China. As a result, the socialistic market economy is being perfected and our national politics, economy and culture have entered into a fast-developing phase. Standing firmly in a fierce competition in the newspaper business, the city newspapers have entered into the transitional period. In this thesis, the author focuses on the developing trend of the city newspapers during this period in our country.Firstly, on the retrospection of the developing process of the city newspapers, the author of the thesis analyzes the deep-seated reasons of the emergence of the city newspapers from various respects such as politics, economy, the demand of the readers and the development of the urbanization, and so on. Next, the author reveals the present competitions, namely, the homogeneity and scale competition among the city newspapers on the basis of analysis of the real situation.Consequently, it arouses the price war and some other side effects. Thus the author put forward her own suggestions for these conflicts: "difference competition", "cooperation competition" and "the brand competition".The last part is the key part of this thesis. City newspapers have entered a comparatively smooth developing period after all these years. At this crucial turning point, what would be the developing trend of citynewspapers? On the basis of the analysis of some of the western popular newspapers, especially "One Penny Only" newspaper in U.S., the author of the thesis makes two predictions on the developing trend and competitive situation of the city newspapers, that is, some of the city newspapers which have a promising developing potential will become the main stream of the newspapers business. As for the rest, they will probably seek for their own developing space according to the demand of the market, either remaining its taste with the popular trend, or transforming to a specific field.
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