论文标题:博客的媒介角色分析
The Analysis on the Role Played by Blog Media
论文作者
论文导师 陈少华,论文学位 硕士,论文专业 传播学
论文单位 华中科技大学,点击次数 90,论文页数 61页File Size1430K
2006-05-01论文网 http://www.lw23.com/lunwen_62521802/
Blog Personal Media;; Grassroots Media;; Personal Online Publishing ;;Self-discipline ;;Outer-management
博客原是英文“blogger”的汉译词,其内涵是指代一个群体,这个群体在网上写作并公开自己的私人日志或者进行个性化的知识管理。后来,这个概念的外延不断扩大,也指称博客传播现象(blog)和博客媒介(blogosphere)。本文所研究的“博客“,取其第三层含义,即博客媒介,所探讨的是博客媒介在传播中所扮演的角色。 我们认为,博客媒介在现代传播社会中扮演了以下三种角色:个人媒体角色、草根媒体角色和个人网络出版工具。在各自的角色领域中,博客凭借自身若干优势,对该领域中的一些固有角色构成威胁,同时双方也在相互借鉴中竞争共存。 在自我表达领域,博客不仅具备传统自我表达工具所不具有的网络优势,而且是“个人主页”、“BBS”等网络交流工具的升级版本-它修正了“个人主页”技术门槛高的缺点,也弥补了“BBS”公共化性淹没了个性化的不足。总之,博客所具备的个性化内容和公众化表现形式使之能够最大限度地帮助博客群体实现自我表达的效果,从而成为自我表达领域中一个强势个人媒体工具。 在新闻传播领域,博客打破了少数传播机构对信息渠道的垄断,第一次使受众真正地享受到了宝贵的“媒介接近权”。在纸媒体阶段和电子媒体阶段,由于传播工具的昂贵以及专业要求高从而将大多数掌握了新闻源的受众排除在“新闻发布者”的圈子之外。而博客作为一个“草根媒体”对受众的“媒介接近权”的满足正是建立在“零技术的进入门槛”的基础之上的,廉价且操作简易的博客工具允许每一个掌握了新闻源的受众都可以向全球发布自己的新闻信息。当然,专业媒体在新闻传播专业化和集团化方面的优势也是草根媒体所无法取代的,所以草根媒体只会与专业媒体形成优势互补的传播生态圈。 在出版领域,博客凭借“四零门槛”使中国知识分子“著书立说”的愿望通过网络得以轻松实现。传统出版是一种集团出版,不仅出版过程中有着层层的审校,而且出版刊号短缺,重重因素导致中国知识分子“著书”变得困难重重。而博客所具有的“零编辑、零技术、零成本、零形式”的优势,使之成为比较完美的个人网络出版解决方案。与上同,博客之个人网络出版角色与集团出版同样也是竞争共存的关系。 角色扮演是在一定的社会环境中进行的,如果角色扮演不成功,必然会对整个社会大环境构成影响,社会大环境反过来也会对扮演这个角色的主体进行管理和控制。同理,对博客的管理和控制不仅是必要的,也是重要的。本文从自律和他律角度对博客的管制进行了探讨,希望能够抛砖引玉,引导博客健康、有序和规范发展。
“Bo Ke”is the translation of the English word“blogger”. It refers to a group of people, who write through Internet, show their private diary to the public or take charge of the knowledge individually. Gradually, the extension of its concept has been enlarged; thus,“blog”and“blogosphere”appear. The definition of“blog”in this paper is the third meaning of it—blogosphere, and it tends to discuss about what kind of the character it acts as in propaganda. We think, blogosphere can act as three characters: individual media character, grassroots media character, and personal online publishing tool. In each field of different characters, blogosphere threatens some fixed characters by its abundant advantage. At the same time, they compete and exist by learning from each other. In expressing-oneself field, blogosphere not only has the internet advantage which the traditional media don’t have, but also it is the upgrade edition of such internet tools as“individual homepage”or“BBS”—it has corrected the shortcoming of“individual homepage”which requires advanced skills, and it has also amended the shortage of“BBS”which floods the individuation because of its public character. In one word, the individualized contents and the public expression make it possible to help its users to realize their expression and become an forceful individual media tool in expressing-oneself field. In the news propaganda field, blogosphere has broken the monopolization which is made by some propaganda organization to the information channel. It makes its users really enjoy the previous“right to access the media”. In the period of paper media and electronic media, because the propaganda tools is very expensive and the technique requirement is very high, many people who have mastered the source of the news are kept away from the circle of“newscasters”. While as a grassroots media, blogosphere makes its users satisfied of their“right to access the media”on the base of“no technique requirement for the entrance”. It is cheap and easy to operate, and this makes its users who have mastered the news source announce their information freely to the whole world. However, professional media can’t be taken place of by it because of its profession and collectivization. So, blogosphere and professional media have formed the propaganda ecological circle by taking advantage of each other. In the publishing field, blogosphere make the educated realize their dream“writing a book and creating a theory”very easily through internet by its“five no threshold”.Traditional publishing is a corporation publishing. During the publishing period, there exist many examinations and the publication number is in great shortage. Many factors lead the educated to a difficult situation to publish their own books. Blogosphere has the advantage of“No editors, no technique, no system, no cost, no form”and this became a perfect plan for individual publishing. The individual publishing character competes and exists together with corporation publishing. Character-acting is carried out in a certain social situation. If it fails to do it, this will have great influence on the social situation; social situation will take charge of and control the carrier which acts as the certain character. So it is not only necessary but also very important to manage and control blogosphere. This paper makes some discussions on the aspects of“self-discipline”and“outermanagements”to manage blogosphere. We wish the readers will also give some good suggestions to guide it how to develop healthfully, orderly and normally.
|
