论文标题:农村科技传播受众接收行为的社会学分析
Studies on Patterns and Developmental Features of Cooperation of Enterprisers, Universities and Scientific Research Institutions in Higher Institutions
论文作者 郭剑霞
论文导师 彭光芒,论文学位 硕士,论文专业 社会学
论文单位 华中农业大学,点击次数 21,论文页数 79页File Size2998k
2001-05-01论文网 http://www.lw23.com/lunwen_62675297/ 农业科技;受众;接收行为
Agricultural technology communication;Receiver;The receiving behavior
本研究以社会行动理论为依据，以湖北省监利县尺八镇南脯乡的河湾村为个案，在对问卷调查结果进行社会统计分析的基础上，结合访谈法和文献法，对农村科技大众传播的传播现状作了描述，同时针对现状中存在的问题，找出障碍农村受众接收媒体信息的影响因素，整篇文章围绕理论分析和实践意义两个核心展开，找出农村科技传播的受众接收信息的行为模式和障碍农村受众接收传媒信息的主要因素。 全文共分四大部分： 第一部分阐述了本研究的目的、意义、方法、创新性和研究设计的框架、测量指标以及对国内外相关研究的文献综述。 第二部分调查了大众传播的农业科技信息在调查地点的传播现状和造成此现状的影响因素的情况。 第三部分对每一种媒体的受众接收行为与影响因素作相关统计分析，得出统计结果。并就得出的相关分析结果推导研究结论并揭示其内在规律。 第四部分得出本研究的核心结论，并运用社会学、传播学的相关理论进行解释，最后对农业科技的媒体传播现状及产生该现状的原因作出概括和总结，并提出合理化建议和对策。
Based on the case survey of the He Wan village in the town of ChiBa of JianLi county in HuBei province and the theory of social behavior, this research paper applied the method of interview and reference to describe the present situation of the communication also by the means of questionnaire survey. In the meantime, directed against the problems in the present situation, the research find the obstacle factors. The whole passage spread out centering on two cores of theoretical analysis and practical sense, after all it also found out people"s behavior pattern when receiving the communication information and series of the obstacle factors.The thesis is divided into four parts:The first part expatiates the research purpose, the significance, the research methodology, the innovation points, the whole train of thought, the measuring quota and synthesized reference description as well.The second part has the state of affairs about the present situation of rural communication and the factors that can affect the information"s reception.In the third part of the paper, the relative statistic analysis are given, and through the result of the research, the researcher give the conclusion and expose the internal regular law.Kernel conclusion and points can be found in the forth part, furthermore, the theories of sociology and communication are put to use to give exact explanation. Summary and the reasonable suggestion are carried out at last in this study.
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