论文标题:我国方言电视节目得失分析
Analysis on Chinese TV Program on Dialect
论文作者
论文导师 陆健,论文学位 硕士,论文专业 广播电视艺术学
论文单位 中国传媒大学,点击次数 868,论文页数 60页File Size1088K
2008-06-01论文网 http://www.lw23.com/lunwen_758067/
Dialect;; Culture;; Philosophy;; Area Culture
2002年,在操着南腔北调的《猫和老鼠》的带动下,中国电视刮起一股方言风暴,湖南、四川、重庆、广东、江苏、浙江、上海等各地涌现出各种形式的方言电视节目。在这些方言电视节目大大方方上演、接受各种好评的同时,批评声也不绝于耳。作为一个现在存在着,且以后的一段长时间中仍将存在的节目类型,我们不能全盘否定,它就像一把双刃剑,我们既要规范操作,又要发扬自己的特色,寻找更大的市场效益。 本文的研究对象为当前我国方言电视节目,通过梳理方言电视节目的发展过程和发展现状,以《越策越开心》节目为主要例证,将方言电视节目放置于整个社会背景中,用文化学、语言学等理论进行研究分析,研究当前我国方言电视节目勃兴的原因和目前存在的各种问题,认真思考有关节目生存和发展策略,以期使之尽可能与媒体的宣传功能相吻合,使之服从于媒体发展的需要,使之能在在实践中健康有序的发展。 本文第一部分主要阐述方言的概念、分类,并对我国方言电视节目情况进行简要统计,通过数据调查简要分析《越策越开心》节目,探讨方言与电视媒体的关系以及该课题的研究价值。 第二部分着重从文化学、语言学、受众心理学这三个角度来论述方言电视节目目前存在、以后也将在很长一段时间内存在的合理性。第三部分着重从受众、题材选择、承载信息传播功能三个方面讨论方言电视节目的不足。 第四部分就前一章提出的问题进行分析、思考,并从笔者角度提出解决方案。如正确认识普通话和方言;把握方言使用的度;努力提高节目品质,不仅从节目内容本身进行包装,还要通过包装主持人,发展节目相关延伸产品等措施来打造品牌方言电视节目。
In 2002, under the impact of cartoon Tom and Jerry on dialects, Chinese television has been popular with dialects. It sprouts a variety of dialect TV programs in Hunan, Sichuan, Chongqing, Guangdong, Jiangsu, Zhejiang and Shanghai etc, which had been on show and got all kinds of praise, meanwhile, critic opinions also continence to go around. Since it has existed and will perform for a long time, we could not deny it totally, it is like two edged sword. We not only operate in order regularly, but also develop our own characteristics and then seek for more benefit from the market. The research of this thesis is base on these dialect TV program. By anglicizing the procedure and situation of the dialect TV program, taking More Tricks, More Fun as example. We put the dialect TV program into the whole society background and analyze it by using Culture and Linguistics on the reasons and all kinds of problems existing in such programs. Considering the strategic for long term development, make the dialect program closely meet the demand of propaganda function,and serve for the develop meant of the media and keep it developing regularly in practice. The first part of this thesis mainly discusses about the concept and classification of dialect,research data will be shown as evidence. By brief analysis on program More Tricks, More Fun, we discuss the relation between the dialects and TV Medias and the research value of this subject. It mainly discusses the reason for dialect TV program to exist and develop from the angles of Culture, Linguistics and Philosophy in the second part. In the third part, base on the audience, the choice of subject and information, we discuss the disadvantages of the dialect TV programs. In the last part, the author gives us the solution to the problems mentioned in the former chapter. such as how to get clear of the relation between mandarin and dialects properly, and how to combine the dialects using in program. In order to improve the quality of the TV program, We should not only improve the content itself of the program, but also make brand dialect TV program by improving the TV hosts and develop by-products, and other measures.
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