论文标题:论网络博客的优化传播
Talk about Network Blog of Optimize Communication
论文作者
论文导师 孙发友,论文学位 硕士,论文专业 新闻学
论文单位 华中科技大学,点击次数 660,论文页数 49页File Size594K
2006-05-01论文网 http://www.lw23.com/lunwen_833867/
blog;; Gatekeepers;; spiral of silence ;;optimize communication;; individual expression
我国对博客的研究主要集中博客的网络出版方式、知识管理方式、个人媒体等方面,而对博客传播方式中产生的传播障碍,缺乏一个系统的、行之有效的优化传播策略。本文将传播学的一些理论和思想引入博客的研究,分别从技术、法律、道德三个层面上提出了优化传播策略,旨在对博客传播的研究进入一个新的理念。 文章共分为六个部分。 绪论部分简要介绍了博客的研究背景(现状),本文的研究目的、研究理论和方法。 第二章简要说明了博客的定义、起源与在国内和国外的发展状况。 第三章开始探讨博客的传播方式。通过对博客传播方式进行深入分析,找出其对以往传播理论的突破。提出了博客传播中“把关人”角色的缺失和“沉默的螺旋”理论的消解。 第四章开始探讨博客在网络传播过程中出现的一些障碍,分为三个方面来讨论:信息垃圾与信息霸权、政治渗透与色情文化泛滥,并探讨了出现这类现象的原因及其存在的社会危害性。 第五章针对博客传播中出现的种种负面效应,提出了博客优化传播策略。分别从技术控制、道德控制和法律控制三个层面上对博客进行优化传播。第三、四、五章是本文的重点,对博客的传播从理论和实践上进行深入的分析,从而提出了有效的优化传播策略。 第六章对博客的优化传播发展提出了展望。博客的发展有利于个体表达的解放,同时也使博客媒体与传统媒体得到了共生。
The main focus of Blog study in our academic field is concerned about the network publishing fashion、knowledge management fashion、personal media and so on. But to the communication of Blog arising from the communication of obstacles in the way, lack a systematic, effective optimization communication strategy. This text will leads some of the theoretical and ideological into the research of Blog, respectively from the technical, legal, ethical three levels made the optimize communication strategy ,the aim is getting into a new concept to the research of Blog. There are six chapters in the thesis. The exordium abstractly introduces the Blog studying background (status quo), the studying objective of the thesis, the theory and methodology. The second chapter displays the definition and origin of Blog studying and its studying status quo inside and outside. The third chapter beginning probe Blog’s form of communication. Through an in-depth analysis about Blog communications,find out the theoretical breakthroughs of the previous communications. Raise including the absence of words“gatekeepers”, and the "spiral of silence" theory dispelled in Blog’s communication. The forth chapter investigates the Internet Blog some of the obstacles that have emerged in the process, divided into three areas for discussion : Information garbage and information hegemony, political infiltration and proliferation of pornographic culture, and to explore the reasons for the emergence and existence of such phenomenon harmful to society. The fifth chapter probes Blog communication of the various negative effects ,and putting forward Blog optimize communication strategy. Separately from the technical control,moral control and legal control these three dimensions made optimize the commmuncation of Blog. The third, forth and fifth chapters are the core of the thesis which is the focus for the communication of Blog from theory and practic in-depth analysis in order to provide an effective communication strategy optimization. The sixth chapter makes a expectation on the development of Blog’s optimize transmission.The development of blog is advantageous to the liberation with individual expression, and also make blog media and traditional media got symbiosis.
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