论文标题:中国联通重庆分公司企业文化建设研究
A Research on Building the Corporate Culture in China Unicom, Chongqing Branch
论文作者 周萌
论文导师 欧文福,论文学位 硕士,论文专业 马克思主义理论与思想政治教育
论文单位 西南师范大学,点击次数 103,论文页数 48页File Size2268k
2005-04-01论文网 http://www.lw23.com/lunwen_84409052/ 企业文化;重庆联通;优化;诚信
Corporate culture; Chongqing Unicom; Improvement; Credibility
“文化无处不在,你的一切,竞争对手明天就可以模仿,但他们不能模仿你的文化!”美国西北航空公司的缔造者哈伯曾经如是说。当前,企业文化建设是我国企业发展中尤为引人注目的话题。什么是企业文化,企业文化与企业发展的相关度如何?企业如何建设能够凸现本企业持久竞争力的企业文化,是企业管理者非常关心的问题。对于重庆联通这样一个年轻的大型企业,如何根据不断变化的内外部环境,适时的改造本企业的企业文化,以保持企业长期持续发展,提升联通公司的核心竞争力,成为联通追在眉睫的大事。 本论文在分析重庆联通公司企业文化现状的基础上,运用相关的企业文化理论,提出了在市场经济下进一步完善并优化重庆联通公司企业文化建设的建议,其目的在于通过对重庆联通公司生存发展深层次问题的思考,根据实际变化了的客观情况,不断变革更新,优化并完善重庆联通的核心价值观,并通过制度的设计、机制的建立和培育与弘扬,使广大员工所认可,并落实在企业的经营管理实践中,以强化公司的核心竞争力,在激烈的市场竞争中获取竞争优势。作者提出,重庆联通公司应当以“诚信”作为自己的核心价值观,替换现有的“竞争”核心价值观。当今时代,竞争无处不在,竞争已不为人的意识差异而转移,竞争也逐渐被竞合所代替,而只有对员工、对企业、对客户、对股东、对社会“诚信”,才正好击中联通竞争对手的“软肋”,也自然会在点滴积累中取胜竞争对手,这才应该是联通人共同追求的“根本”。
"Culture exists everywhere. Your competitors may imitate anything from you except culture." Harbert, the founder of American North West Airline, made such remarks.Nowadays, corporate culture is becoming a hot topic concerning the development of a company. What is the corporate culture? How corporate culture can contribute to the company"s development? The managers are particularly concerned about how to build a corporate culture to sustain the competence of the company.As for some young but large-sized companies like Unicom, it becomes an urgent task to build an adaptable corporate culture to maintain the company sustainable development and to enhance its competitiveness in the market.This essay consists of two parts. Firstly an analysis of the current situation of chongqing Unicom"s corporate culture. And secondly it covers some possible suggestions on how to improve the corporate culture with the application of some relevant theories.The writer personally thinks that Chongqing Unicom may take "credibility " as it"s core value to replace the current focus on "competition". Competition could not be avoidable in today"s market nor can be transferred with customer"s perception. Therefore the company should try every means possible to be honest to its employee, to its corporate, to its customer, to its shareholder and to the society. In doing so, the company will be able to create its competitive advantage over its competitors which is the common goal for all Chongqing Unicom people.
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