论文标题:中国惠普公司企业文化探析
Study on Urban Land Rearrangement Planning
论文作者 谢维
论文导师 王幼军,论文学位 硕士,论文专业 工商管理
论文单位 西南财经大学,点击次数 157,论文页数 66页File Size322k
2003-05-01论文网 http://www.lw23.com/lunwen_86463232/ 企业文化;惠普之道;跨文化管理;借鉴
Corporate culture;HP culture;and Cross-Cultural management
一、研究的目的及意义美国著名管理学家沙因在《企业文化生存指南》一书中指出：大量案例证明，在企业发展的不同阶段，企业文化再造是推动企业前进的源动力，企业文化是核心竞争力的重要组成部分。随着经济全球化，特别是我国加入世界贸易组织后，企业不仅面临国内企业的竞争，还要和国际跨国公司进行竞争。通过企业文化建设、企业理念的营造来增强企业的核心竞争力，将受到我国企业界越来越多人士的重视。然而，我国企业特别是合资企业的文化建设中怎样融合中西方文化的优势？怎样建立起中国特色的企业文化？目前国内关于这些方面的系统研究少有见诸于文。为此，本文选题的目的在于两方面：一、本文力求在借鉴国内外有关的科学实践和理论研究成果的基础上，以中国惠普公司企业文化的发展历程为例，运用管理学、企业文化学等相关理论，通过对中国惠普公司企业文化深层次的分析和探讨，为完善中国惠普的企业文化建设提供一些解决思路；二、通过分析中国惠普企业文化，为我国的合资企业、国内企业文化建设提供一个借鉴案例。本课题的研究意义在于：加入WTO和经济全球化形势，迫使中国企业加速国际化进程，以企业价值观、企业行为准则和行为方式为核心的企业文化特色，已日益成为中国企业融入世界经济循环的入门证，推动中国企业文化建设将对中国企业国际化产生重要影响。笔者想借助研究和分析美国惠普公司的企业文化在中国的具体应用以及对其存在的问题的探索，和如何解决这些问题的思路，为我国的企业文化建设提供实效性服务。二、基本思路和逻辑结构本文的体系安排大致循着这样一个思路展开：理论基础探讨（企业文化理论和惠普公司企业文化）——分析问题（中国惠普公司存在的问题）——解决问题（对中国惠普公司企业文化的完善）——推广意义（中国惠普企业文化对我国企业文化建设的借鉴意义）。在本文中，笔者首先简介企业文化理论及企业文化内涵；接着简述惠普企业文化的形成和发展；然后总结中国惠普公司的跨文化管理的成功经验并提出现阶段中国惠普公司企业文化的存在的问题，以及解决问题的思索；最后阐明中国惠普公司企业文化对我国企业文化建设实践中的借鉴意义。三、结构安排及主要内容全文共分四章：第一章：企业文化和惠普企业文化。本章概述企业文化的概念、特点、结构、作用和与企业业绩的关系，以及惠普公司企业文化的形成与发展。第二章：中国惠普公司企业文化。本章分析了合资企业中外双方管理方式不同的根本原因是中西方文化的差异。面对冲突和差异，中国惠普公司跨文化的成功融合，建立起具有中国特色的中国惠普企业文化。第三章：中国惠普公司企业文化的完善与发展。本章从中国惠普公司目前所处的内外部环境入手，分析了中国惠普公司面临的情况，提出了其存在的问题以及完善与发展中国惠普公司企业文化的思路。第四章：惠普文化在企业文化建设实践中的借鉴意义。本章主要总结了中国惠普公司企业文化对我国企业文化建设的重要启示，从而提出在建设我国企业文化中应关注的重点所在。四、主要贡献本文以中国惠普公司企业文化为实例，结合企业文化理论和中国惠普公司的企业文化发展的实践，并且针对中国惠普公司企业文化目前面临的问题进行分析和思考，从而为我国企业特别是合资企业的企业文化塑造提供一些借鉴。
1. Purpose and significance American famous business scholar Edgar.H.Schein points out in the corporate culture Survival Guide(Edgar H.Schein &Warren G.Bennis，1999），that there is now abundant evidence in different stages of enterprise development that reengineering of corporate culture is the force to make a difference to the performance of enterprises, and corporate culture is the major component of core competitive advantage. With globalization of world economy, especially after China"s entry into WTO, companies are facing the competitions not only from local enterprises but also from multinational companies. Enhancing the core competitive advantage through building on corporate culture and concept is taken more and more seriously by people in China.How should we combine the strength of western and Chinese culture in joint ventures? And how should we build on the corporate culture with the Chinese characteristics? However, there is not much systematic research in this field. Therefore, there are two purposes in this research thesis: firstly, this thesis aims at exploring the solution to the problems existed in corporate culture of China Hewlett-Packard Company, based on the research result of international practice and the theories, the example of the evolution of corporate culture in China Hewlett-Packard Company, and in-depth analysis of its existing problem. Secondly, this thesis sheds some lights on building on corporate culture for the joint ventures and Chinese enterprises by analyzing the corporate culture of China Hewlett-Packard Company. China has more than ten years of research on corporate culture, and corporate culture is differently perceived and practiced due to the different starting line of enterprise system. The concept of corporate culture is not known quite well yet. Meanwhile, the research of corporate culture is only stated in universitybooks or discussed in high-end forums, and it is not widely spread and well developed. China"s entry into WTO and the globalization of world economy urge the internationalization process of Chinese enterprises, the corporate culture composed of corporate value, behavior norm and shared assumption makes it possible for Chinese enterprises to involve in world economy. Thus, the development of corporate culture with Chinese characteristics plays a key role in the internationalization of Chinese enterprises. The author strives to provide practical solution to Chinese enterprises and joint ventures in establishing corporate cultures based on the research on the practice of Hewlett-Packard Company, the analysis of application of HP"s corporate culture to China, the exploration of the existing problems and the insights of how to solve these problems.2. Basic Clue and logic structureThe framework of this thesis is developed as this: explore the theory- raise problem- analyze and solve the problem -reference to other enterprises. In this thesis, firstly, the author gives brief introduction to corporate culture and the connotation of corporate culture, then illustrates the creation and evolution of HP corporate culture, then analyzes the successful experience of HP"s cross-cultural management, raises the existed problems in current corporate culture and explores the solution. Last but not least, the author concludes the significance of HP"s experience to the establishment of corporate culture in Chinese enterprises. 3. Structure and main contentThere are four chapters in this thesisThe first chapter: the corporate culture and HP"s corporate culture. This part discusses the start of corporate culture, the ingredients, structure, roles and the creation and evolution of HP corporate culture.The second chapter: HP"s corporate culture. The chapter analyzes the cause for the conflict between western and Chinese management-the difference of cultures. Facing the conflict and difference, China Hewlett-Packard Company blends both western and Chinese culture, and establishes HP corporate culture with Chinese characteristics.
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