论文标题:受众收视行为分析在电视节目编排中的应用
The Application of the Analysis Toward Audience"s Watch-TV Behavior in TV Programming
论文作者 陈蕾
论文导师 黄匡宇,论文学位 硕士,论文专业 新闻学
论文单位 暨南大学,点击次数 110,论文页数 63页File Size3169k
2002-05-01论文网 http://www.lw23.com/lunwen_896363492/ 收视行为;收视选择;影响因素;电视节目编排
watch-TV behavior;watching selection;influence element;TV programming
受众的收视行为与电视节目编排存在密不可分的关系，节目编排影响受众收视行为的取向，受众收视行为的结果又反过来影响节目编排形式的确定。受众收视行为表现为一种收视选择，它包括了对频道/节目的选择、对收视时间的选择以及对收视方式的选择。实现电视节目编排的科学化、合理化，实际上就是使节目播出流程最大限度地符合受众收视选择的规律。本文从主体及客体，即受众本身及电视节目两大方面分析了影响受众收视行为的因素，并将分析结果放入电视节目编排体系中加以应用，提出了相应的编排措施。
Audience"s watch-TV behavior and TV programming share inseparable relationship-in one hand, TV programming influences how audience choose certain behavior of watching TV; in the other hand, audience"s watch-TV behavior influences how the TV programming is being shaped. The key expression of audience"s watch-TV behavior is watching selection, including the selection of channel/program, the selection of watching time and the selection of the way of watching. The way of how to make the TV program scientific and rational is the way of how to make the broadcasting of TV program comply with the law of audience"s selection of watch-TV behavior as possible as it can. This article analyzes the elements which influence audience"s watch-TV behavior from the perspective of the subject and the object which refer to the audience themselves and the TV program, and then applies the research conclusion to the system of TV programming by proposing corresponding solution.
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