论文标题:A房地产公司项目管理问题及对策研究
The Research on Questions and Countermeasures of Project Management in A Real Estate Company
论文作者
论文导师 孙德梅,论文学位 硕士,论文专业 工商管理
论文单位 哈尔滨工程大学,点击次数 173,论文页数 62页File Size2617K
2007-05-01论文网 http://www.lw23.com/lunwen_971877347/
the real estate;; project operation management;; Organizational Project Management Maturity Model (OPM3)
随着我国经济的持续、健康发展，房地产业已成为国民经济的一个重要组成部分，中国现已正式加入世界贸易组织(WTO)，国际房地产企业集团必将会进入中国房地产市场，而我国现有的多数房地产企业存在着管理差、规模小、抗风险能力低、缺乏竞争力等劣势，项目管理的理论、方法在房地产行业的实施、应用为房地产开发商在市场日趋激烈的竞争中稳定、健康发展奠定了良好的基础，起到了关键性的作用。 本文通过对A房地产公司T项目的分析，发现A房地产公司在项目管理中存在的问题，针对问题，结合公司的实际情况，在项目管理中引入了项目管理成熟度评价模型(OPM3)，并提出了A房地产公司项目管理的对策及建议。 通过实例分析A房地产公司项目管理中存在的问题，提出房地产项目管理的方法和模式，借以提高房地产开发商的项目管理水平是本文研究的目的。
The real estate trades have already become an important component of national economy with the continual and fast development of the macroeconomy of our country. China has already joined WTO formally, the international real estate enterprise group must enter the Chinese real estate market, and most existing real estate enterprises of our country are having many disadvantages, for example inferior management, the small planning, the ability is low to resist risk and lacking competition ability, etc. The implementation and application of theory and methods of the project management in the real estate trade have established the good foundation, and played a key role for the real estate developer to develop in a healthy and steady way in the market of keen competition. This article through to A the real estate company T project analysis, discovered the questions of A real estate company which exists in the project operation management, in view of the questions, the union company"s actual situation, has introduced the organizational project management maturity model (OPM3), and proposed A real estate company project operation management Countermeasures and the suggestions. To analyse the questions of project management in A real estate company by instance, putting forward the project management methods and modes ,to improve project management level of the project is the goal of this article.
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